Karen Millen is a worldwide, luxury women’s clothing brand. While working abroad in London, I had the opportunity to work with this international brand designing a range of point-of-sale, outdoor advertisements, digital assets, eDMs, internal marketing documents and presentations. Brand consistency was a key factor in maintaining a high brand aesthetic through the use of their strict style guide.
During my time with Karen Millen, the company was moving toward a digitally focused future and was an important responsibility in my role, designing a magnitude of digital assets across a diverse range of platforms. Even with strict design guidelines in place, creating powerful and exciting eDMS, website banners and digital invitations was an experience I will continue to draw upon.
The Karen Millen brand incorporates stores all over the world requiring extensive point-of-sale creative, posters, billboards and magazine inserts needed to be designed within tight timeframes, building my experience in large format print artwork.